Thank you so much for taking the time to look at some of my favorite projects. Below are a few examples of my work, along with a few thoughts that I have on my approach for each execution. Please feel free to reach out to me about further examples or more details of these pieces. Thank you!
-Claire Cassidy Santa Maria
Claire Cassidy style fall 2020 visualizer
For the inaugural content piece of my personal styling brand, Claire Cassidy Style, I curated a fun vintage-yet-modern inspired aesthetic to show the direction of my brand in an engaging and entertaining video. In addition to choosing the wardrobe for the shoot, I also chose the models, locations, and visual direction, with the aid of Rachel Heacox behind the camera.
Elaina kay - "daddy issues" official video
Having already styled her album cover and single shoots (which you can see in the below section), it was important for me to keep a consistent visual image for Elaina Kay's debut music video, but still push her and her band into new territories. We upped the sex appeal with her outfits, and put her band of country rockers in modern Americana styles with a vintage twist. As featured in Rolling Stone online.
the dirty shirts - "gin & Tonic" official video
For the Dallas band The Dirty Shirts' first music video, not only did I style the band and extras, but I also produced the shoot and video, working with the established Nashville-based directors Cal & Aly. I chose a moody, muted earth-tone visual direction, and coordinated stylings for each band member and character, while directing the makeup and hair artists to keep the mood consistent throughout the visual.
sweet leah - "bathroom stall" official video
The Nashville based female duo Sweet Leah asked me to help them elevate their image in the video for their single "Bathroom Stall" from a more casual country look to a more fashion forward approach that could comfortably stand next to Carrie Underwood, Miranda Lambert, and other preeminent female country stars. Boas, leather, and edgy accessories gave these country girls the edge they were looking for, while keeping it fun in line with the song's humorous tone.
In Claire Cassidy Style's Spring 2021 style video, I wanted to show the brighter, sunnier side of my "modern vintage" style. For this project, I created a relationship with Dallas-based vintage boutique Jack Retro to curate a sunny, fresh look for the season, and have worked with Jack on a number of projects since. This shoot featured local model Amber Griffin, and I created a varied array of statement making Spring looks, along with directing the makeup artist and videographer to show growth for the brand while staying true to our direction.
For Americana/rock singer Elaina Kay's album cover shoot, which I did in addition to the "Daddy Issues" video above, I wanted to establish an aesthetic that reflected her "country with an edge" sound. I chose a western-inspired vintage ensemble that interplayed different textures, such as velvet and leather, and made for a glamorous yet homegrown atmosphere. This shoot, along with the coordinating video above, was featured in Rolling Stone online.
I love getting to work with fresh, new artists that are just getting into establishing their visual direction and identity. With Dallas-based indie/pop singer JMES (pronounced "James"), I had the pleasure and challenge of curating her first shoot for this young, emerging artist. I chose a jacket as a layering piece from one of my favorite designers, Isabel Marant, for a one-outfit shoot with versatile looks. I was brought in for this shoot by the Dallas PR company Culture Hype, and worked with photographer Helen Jade.